Nick Pye

Freelance copy, concepts and creative direction. London, Oxford, Thames Valley.

Available solo or as part of a team with Gary Austin, Leigh Fowler or Steve Boddey - all very good guys and very, very good art directors.

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Hi and welcome to my small corner of Carbonmade.

Over the years, I’ve worked as a writer at agencies large and small, from McCann Erickson and OgilvyOne through to specialised regional shops. And on accounts ranging from Xbox One, British Airways, American Express and the BBC to smaller local businesses. Throughout that time, I’ve seen the power of good copy to refresh the parts design alone can’t reach.

I hope you’ll see what I mean in the social media work for XBox One. The suite of ads for Mercedes-Benz. The support work for the Range Rover Sport world record attempt. And through a few short films that feature Pixie Lott and Anne Marie Taberdo, the UK’s only female ice sculptor.

I’ve also been lucky enough to work with some exceptional art directors in the past…and I still team up with three of the best. Take a look at Gary Austin’s folio at, Leigh Fowler’s at and Steve Boddey’s at

But enough about me. And art directors.

Time to let the work do the talking…


VCCP McCann Erickson WCRS Grey Advertising TBWA OgilvyOne Golley Slater RPM Tangible TMA BWP AirCM Havas EHS Geronimo Turquoise Branding Nationwide Building Society Draft Worldwide Blue Marlin Red Tag Crayon (now Karmarama) And others...


Creative direction concepts copy strategy presentation